A Tribe Called Red (ATCR) is a native DJ/ Producer crew based in Ottawa.
The press kit for ATCR states:
Bursting forth from Canada’s capital, native Producer/DJ crew A Tribe Called Red is producing a truly unique sound that’s impacting the global electronic scene and urban club culture. Since 2010 the group has been mixing traditional pow wow vocals and drumming with cutting-edge electronic music. Their self-titled album, released in March 2012, was long-listed for Canada’s prestigious Polaris Music Prize and included in the Washington Post’s top 10 albums of the year. (Press Kit: A Tribe Called Red).
In addition to making an impact in the urban music scene, ATCR has become a vocal advocate for Aboriginal rights. The group has “become the face of an urban Native youth renaissance, championing their heritage and speaking out on aboriginal issues, while being on top of popular music, fashion and art (Press Kit: A Tribe Called Red). ATCR member, Bear Witness, also creates visual works to go along with ATCR music, including creating music videos that reclaim appropriated and misused Aboriginal imagery from mainstream culture and media.