The Moosehide Campaign is a grassroots movement in which Indigenous and non-Indigenous men join together to stand up against violence towards Indigenous women. The executive director, Paul Lacerte, of the British Columbia Association of Aboriginal Friendship Centres first started the campaign, which includes an annual event held on February 13th each year. Starting in 2011, the third annual event now includes a walk, a fast, healing circles and a public pledge to “end violence against women and children from aboriginal communities.” Women are invited as well as witnesses to offer support and prayers.
The Moosehide Campaign is named after the men involved in the movement wearing “a piece of moosehide pinned over their hearts” as it believed to connect to the “healthy warrior within” and symbolizes their commitment to ending violence against women. This Annual Gathering of Men is well attended by local and provincial First Nations Chiefs and community members, RCMP, government officials, and Indigenous and non-Indigenous community service providers.